Unless you’ve been living under a rock, you’ve probably heard that NET-A-PORTER has launched an incredible new app to make shopping a lot more fun. I don’t know about you, but I get a lot of my fashion inspiration from both celebrities, style icons, and of course my own girlfriends, and now I can watch what they are wearing and directly shop it through The Net Set.
The Net Set allows you to browse a live feed of the luxury fashion items and content trending across the globe and find people you admire. You can also join “style tribes” (I instantly added the “Just Pink” style tribe obviously) to connect with like-minded shoppers. You can even snap a photo of anything that gives you style inspiration and the app will recommend items that can be purchased using powerful image recognition technology! It’s perfect if you see a pattern or color scheme that you love!
The app also offers “Brand Hubs”, where each designer stocked on NET-A-PORTER.COM will have their own portal and for the first time will be able to interact directly with you and me. LOVE IT!
Natalie Massenet, Founder and Executive Chairman of the NET-A-PORTER Group said “Digital innovation doesn’t stand still and neither do we. We are incredibly excited to launch the world’s first luxury shoppable mobile social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experience across all devices. The rise of social media and style blogs has shown that women around the world are inspired by each other’s style and their closets. The NET SET is to mobile in 2015 what NET-A-PORTER.COM was to desktop in 2000.”
You can download the app, here. And make sure to follow me: ChristyOsborne.