Donna Ida has revamped her Chelsea boutique, and she invited me to her “big breakfast” today to take a look. Along with debuting the new look of the store, Donna was highlighting her denim clinic and swears that with her massive selection and expertise, you can find your perfect pair of jeans in 30 minutes. So of course, I wanted to take her up on the challenge.
I had been wanting to try on a pair of Donna’s own jeans- IDA, so I brought a few pairs into the dressing room after chatting with her about the type of fit I like. The first pair I tried were the total winner, and when I stepped out of the dressing room one of Donna’s colleagues was ready to pin them to be hemmed. So yes- the Donna Ida Denim Clinic works like a charm. It gets better…the hemmed jeans will be ready by tomorrow!