I was lucky enough to be invited to the launch of Juicy Couture‘s new flagship store on Regent Street this morning!
The interior just screams JUICY JUICY JUICY, think gorgeous moldings, a giant crystal chandelier and hot pink walls.
The brand is trying to move away from the ‘Paris Hilton’ velour tracksuits of 2005 and has developed a much more mature and chicer aesthetic. The store is now lined with fitted blazers, structured pea coats, loose silk blouses and an array of buttery leather bags. Juicy’s new collection has successfully held on to its incredibly youthful and feminine identity while incorporating a more high fashion look.
They have also revamped their kid’s collection with adorable preppy blazers, sequin adorned cashmere sweaters and a trench coat so chic I wish they had it in my size!
I am also loving the accessories!
And the tailored jackets!
New store, new look!