A few months ago I met fellow AG, Sarah Shread, for a coffee and to chat about her debut fashion collection. When Sarah moved an ocean away from her twin sister, Rachel Grinzewitsch, they found that they needed a better variety of smart separates and head-to-toe pieces that could transition from a laid-back cool juice bar in Los Angeles to a chic cocktail bar in London. Designed to be mixed, matched, and layered, the ladies created CAMPBELL/brand using their maiden namesake for inspiration. As they want these clothes to be worn internationally, it was important for them to make clothes that are appropriate for a number of audiences and cultures. Now that they’re almost ready to launch, it’s vital that they’re getting the marketing right for their clothing collection. However, marketing for international audiences can be difficult to do alone. This is why a lot of companies will seek help from a marketing agency like Victorious to ensure they receive more international traffic to their website. This can increase sales, helping debut fashion companies to start doing business.
On my own London to LA jaunts, I LIVE in a easy pair of silk trousers with a blazer, or a great silk top and jeans. The girls of CAMPBELL/brand have created a variety of these pieces that are perfect for packing, and transitioning from beach to city to countryside. Eva Longoria is already a major fan, and has been running all over L.A in the floral trousers! And I’m sorry but who doesn’t LOVE a good silk jumpsuit. The Campbell has the international AG all figured out.
Launched YESTERDAY for Fall/Winter 14, you can view the entire CAMPBELL/brand collection here: http://www.campbellbrand.com
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