I went to a lovely breakfast this week to celebrate the launch of Erno Laszlo’s new bespoke cleansing collection which I am really excited to share with you girls. I’ve been a fan of Erno Laszlo for a while now and am particularly addicted to the Hydra-Therapy Memory Sleep Mask (you’ve probably seen it on my instagram a few dozen times). Well now I am really excited to tell you all about the new Bespoke Cleansing ritual.
A little background for you ladies who aren’t familiar with Dr. Erno Laszlo. The skincare expert began helping women with their skin back in 1927 when he arrived in the United States from Hungary and immediately gained a legendary clientele including Audrey Hepburn who once stated is “I owe 50 per cent of my beauty to my mother and the other 50 per cent to Erno Laszlo.” Dr. Laszlo also treated Marilyn Monroe, Jacqueline Onassis and a number of other socialites and celebrities. Dr. Laszlo then opened a members-only Institute on Fifth Avenue in New York to treat his client’s skincare conditions. Founded upon the principle that every individual is unique with personalized skincare needs, Dr. Laszlo has provided carefully curated and tailored ritual for almost 90 years. Today Brooke Shields, Nicole Kidman, and even the Kardashians are fans.
Being in the skincare business for 90 years, the brand has worked hard to improve on the foundations and are now offering incredible new products for us beauty-lovers to discover. Introducing the new Bespoke Cleansing Collection. The cleansing ritual is to be done both in the morning and evening and is based on Erno Laszlo’s double cleansing regime, something he always advised his clients to do.
The Bespoke Cleansing Collection offers four problem-solving oils and cleansing bars for a deep double cleanse. I don’t know about you girl, but even with a good exfoliating cleanser, I never feel like my skin is completely rid of all of my make-up, much less dirt and oil from the day. Gross.
When applied to dry skin, the oil penetrates pores to dissolve trapped impurities and removes all makeup. The oil is followed by the cleansing bar (which you obviously mix with water) which creates a rich, lathery mask which purifies and stimulates your skin. Bingo. Not only is your skin fresh and clean. Your pores are now open to absorb your creams and serums that you use.
There are four oil/cleansing bar options based on your skin type. There’s the Detoxifying Collection (which greatly exfoliates and hydrates the skin and is great for blemished or stressed complexions), the Hydra-Therapy Collection (which locks in moisture and deeply hydrates and balances the skin), the Firmarine Collection (which smooths, firms and lifts the skin) and the Sensitive Collection (which smooths and moisturizes sensitive skin.)
The really fun thing about these new collections is they come in travel or starter kits so you can get the oil and bar together and test them out. I’m currently going back and forth between by Hydra-Therapy and Firmarine rituals. What I am not debating about is switching back to a one-step cleanse. It may take you an extra two/three minutes, your skin will thank you for the two-step.
(Hey, if it’s good enough for Marilyn AND Kim K…)
Shop the Bespoke Cleansing Collection Here: